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INSIDERS AFRICATM

Exploring Africa's Wildlife And Wild Places

The Serengeti in Sonoma: Record-Breaking Harvest Wine Auction Safari

by David Tett
September 3, 2014

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Bushtracks Safari Lot Part of a Record-breaking Night
at Sonoma Harvest Wine Auction

Our U.S. office is based in beautiful Sonoma County, where we plan Serengeti safaris on a daily basis. Serendipity struck when Bushtracks – the area’s premier African safari specialist -- was asked to participate in this year’s Sonoma Harvest Wine Auction themed, “From Sonoma to the Serengeti.”

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Sonoma Wine Country Weekend, held annually over the Labor Day weekend, brings America’s leading wine and food destination to life, while giving back to leading local charities who champion childhood literacy programs including United Way of the Wine Country, Healdsburg Education Foundation, and Sonoma Valley Education Foundation, and many more.

taste-of-sonoma-wine-event-2015Bushtracks' safari planners, Lyn, Lauren and Anna

For the August 31, 2014 auction held at Chateau St. Jean winery, Gallo Family generously donated an "Amazing Africa" safari package for two featuring a Bushtracks’ designed and operated 13-day safari to Southern Africa, with business-class airfare to and from Africa included, plus wines throughout the safari selected by the Gallo Family, capped off with a visit to one of South Africa’s best-known and historic wine estates outside Cape Town.

To our great delight, the Amazing Africa lot was the largest individual lot of a record-breaking evening selling for a total of $220,000 to two bidders each bidding $110,000. The event in total raised over $4 million, more than doubling its record-breaking 2013 total of almost $1.5 million.

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Bushtracks' Digital Marketing Manager, Liz with Bella Vineyards

While the auction took its fund-raising seriously, there was fun to be found throughout the 3-day wine and food focused event at different venues. Our safari planners, Lyn, Lauren and Anna (pictured above) and our Digital Marketing Manager, Liz with Bella Vineyards (pictured above) were among the over 2,500 attendees who enjoyed a sunny afternoon savoring the wares of 200 wineries and 60 chefs at MacMurray Ranch’s Taste of Sonoma event held Saturday, August 30.

From Cape Town's Winelands to the Famed Victoria Falls: 
Start Your Safari Adventure

Interested in a safari incorporating the same elements of the Amazing Africa auction lot? Check out Southern Africa’s Best Private Reserves and Victoria Falls, and add a 3-day extension to Cape Town to your trip.

To learn more about going on a safari of your own, please browse our top African safaris or request our brochures

Topics: Planning, Tips, and Tools, Destinations

Posted in: Planning, Tips, and Tools, Destinations

AUTHOR BIO  |David Tett

Bushtracks' Founder & Owner is a sixth-generation Southern African, born and raised in Harare, Zimbabwe, later earning a Bachelor of Science degree in DNA technology from the University of Cape Town, South Africa. He founded Bushtracks Expeditions in 1989 and has been traveling extensively throughout Africa for more than 45 years. Combining his interest in ecosystems and the varied ecology of Africa with photographic safaris, he develops educational programs that include traditional cultures and wildlife. He is keenly interested in how nature tourism affects rural African communities and has worked with several projects that successfully integrate communities, the environment, and wildlife viewing.